Aristocrat to acquire Roxor Gaming
Aristocrat to acquire Roxor Gaming
Acquisition will accelerate the delivery of Aristocrat’s strategy to grow and scale its online real money gaming business
London, Monday 26th September
Roxor Gaming Limited (“Roxor Gaming”), the leading independent UK-based iGaming content supplier, has today announced an agreement to be acquired by Aristocrat Leisure Limited (ASX: ALL).
Founded in 2019 by former Gamesys Chairman and co-founder Noel Hayden, Roxor Gaming was previously the in-house studio and product team of the Gamesys Group. Since 2019, the business has invested heavily in its content portfolio, its RGS and platform technology as well as its market-leading, retention-focused gaming ecosystem. Roxor is live in New Jersey and is primed for expansion in the UK & North America.
The acquisition of Roxor Gaming allows Aristocrat to accelerate its online RMG strategy through its scalable technology, inheriting over 20 years of iGaming development expertise.
Noel Hayden, Executive Chairman, Roxor Gaming Board, comments:
“I am delighted to see this deal signed as I feel it brings together two great companies that complement each other perfectly. Roxor holds a very important place in my heart as the team and the games we have built, have delivered so much to so many over the last twenty years. I couldn’t be more excited for Roxor Gaming and the road ahead.”
Mitchell Bowen, CEO, Online RMG, Aristocrat, states:
“Roxor is a great fit for Aristocrat, and this acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. We look forward to growing together with the talented Roxor team.”
Josh Morris, General Manager, Roxor Gaming, expresses:
“This deal has happened at the perfect time for Roxor Gaming as we look to expand and grow through new partnerships in the US and UK markets. Aristocrat has a huge heritage of global success and I feel that the combination of Roxor and Aristocrat brings a significant opportunity to build the most entertaining and widely adopted iGaming solution in the market”.
The acquisition is expected to complete in the first quarter of the calendar year 2023, subject to regulatory approvals and customary closing conditions.
CMS acted as legal advisor and Moelis & Company LLC acted as financial advisor for Roxor Gaming in this transaction.
About Roxor Gaming
Roxor Gaming is a leading iGaming content supplier whose mission is to make play more rewarding. Previously the in-house games and platform team at Gamesys, Roxor Gaming has over 20 years of development experience in the iGaming space and has built many much-loved game brands, including Double Bubble™, and Secrets of the Phoenix™. Roxor has also developed one of the most popular retention-focused Gaming Ecosystems, which combines Daily Free Games with market-leading games and jackpots to create more rewarding player experiences.
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading global gaming content and technology company and top-tier mobile games publisher, with more than 7,000 employees in over 20 locations around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems and free-to-play mobile games. The company’s regulated gaming products are approved for use in more than 300 licensed jurisdictions and are available in more than 80 countries.
For further information visit www.aristocrat.com